Small & medium-sized businesses need solutions for devising an effective ecommerce environment online. Although inherently customized solutions work for larger-scale businesses, SMEs need solutions that are easier to operate on a daily basis.
Bigcommerce is one of the most popular e-commerce software platforms currently available and is noted for its impressive range of features - so many, in fact, that other reviewers of this software platform assume that new users might have difficulty adjusting to the platform if they only want to build a simple online shop. This is not the case at all. Despite the perception of some in the marketplace that new users will be overwhelmed by the extensive range of features before them, the reality is that the Bigcommerce admin controls are easy to use, enabling for fast set-up of an online business regardless of skill levels with using e-commerce platforms.
Bigcommerce's main features revolve around the usability of its overall e-commerce platform. Their current features provide:
Highly capable Inventory Management.
Unlimited bandwidth for all subscription plans.
Over 60 Payment Gateways.
User control over SEO, including optimization for page titles, meta descriptions, URLs and alt-tags.
Wish list features (public and private) for customers.
Social marketing integration with Facebook and Twitter.
A Drag and Drop design process for online storefronts.
These features are also supported by a 15-day Free Trial period, in addition to supplementary support from the Bigcommerce community forum.
Bigcommerce currently provides five monthly subscription plans for current and prospective customers (full overview here below).
Bronze: $24.95, up to 100 SKUs, 1GB storage space.
Silver: $39.95, up to 500 SKUs, 2GB storage space.
Gold: $79.95, up to 1,000 SKUs, 5GB storage space.
Platinum: $149.95, unlimited SKUs, 30GB storage space.
Diamond: $299.95, unlimited SKUs and storage space.
All subscription plans have additional fees (for transactions, as an example), unlimited bandwidth and come with $100 in Google AdWords credits.
Using the Bigcommerce platform, users can customize the layout and design of their website, whether changing the font, colors or background used on their online store.
The e-commerce platform comes equipped with pre-made templates for users to select. Alternatively, they can create a new template that can be used immediately or saved for another store. Users can also alter their store templates using HTML and CSS, though the platform's Designer software allows users to easily edit their stores without having to edit web code.
Bigcommerce also uses a content management system to further simplify the design process by allowing users to easily edit pages, add images and much more. Mobile themes are also available to allow users' online store to have a mobile shop that can complement their web presence.
Besides offering unlimited products and product photos (with some subscription plans), Bigcommerce also allows users to up-sell their products by offering higher-end versions during checkout. Coupled with that, the platform provides an unlimited amount of product options, meaning that users can easily provide information about the colors, features or sizes of their products.
Other product inventory features include product comparisons, product showcase, product zoom and cross-selling. This allows users to showcase related products that compare in type, range and price to those already saved within a customer's shopping cart.
Bigcommerce's checkout and order management features include One-Page Checkout, automatic confirmation, inventory and return management, order processing and shipment tracking. Low and out-of-stock options are also available as display on product pages including notification options via email.
Users will not be able to employ third-party software and applications to track and analyze SEO-related statistics through Bigcommerce. That said, the platform does allow for optimization of web stores through customization of H1, title and meta tags of each store's web pages. It also allows for the creation of SEO-friendly URLs for web stores and associated pages.
Some users might consider that the platform uses fairly limited email marketing options, as it only allows you to work through email marketing software like iContact, Constant Contact and MailChimp if you have an account already. Its affiliate marketing tracking option is also limited, since it requires an additional integration that costs to add-on to an existing subscription.
Much of Bigcommerce's marketing is done through its selling integration feature. Using this feature, sellers can integrate their web store with social media sites and other e-commerce sites to promote their products. This feature can help an e-retailer to boost their business very easily.
Bigcommerce currently allows users to link their web stores with their social media accounts, in addition to allowing customers to share product purchases with others via social networking. It currently doesn’t allow users to sign-in to their account via their social network accounts.
Bigcommerce allows sellers to communicate with their customers through email newsletters and promotions. Sellers can provide customers discount coupons and other promotional codes.
Bigcommerce allows users to view their products, customers and orders on their mobile device. While they can't view their user statistics on mobile platforms, users are able to take advantage of designing a mobile template for their web store.
Bigcommerce offers the following payment options:
PayPal – balance, debit and credit card payments.
All leading credit cards.
Other payment options, including eCheck, COD and more.
The Bigcommerce online payment software also includes a payment gateway that accepts over 60 payment options.
There are built-in payment fees for transactions which collect a percentage of the spending and lump sum of each transaction.
Bigcommerce comes with a free SSL certificate, which is accessible through their available software platform. The software is also compliant with the Payment Card Industry Data Security Standard (PCI-DSS), ensuring that all customer payments are secure.
Users are permitted to control all areas of their store, including areas that individuals within your organization can access.
The Bigcommerce software automatically backups all data associated with user accounts multiple times per day. This data includes their orders, products, customer records and other content.
Bigcommerce offers customer support via phone, social media, email and live chat. Customers can also submit support tickets through their email system for added assistance.
Big Commerce Go on Twitter
Big Commerce Sentiment Analysis
Number of mentions by sentiment
Top users by mention
Fortune Live Media
In comparison to other platforms, Bigcommerce does provide the feature set that many online retailers need to run a successful online store.
Bigcommerce is an e-commerce platform that combines a relatively good user experience with high functionality that is needed in intuitive e-commerce platforms today. Online merchants that choose Bigcommerce to sell their products have access to a system that lets them sell any product type, ranging from physical products and digital products that includes services and events.
There are many flexible subscription plans for merchants of any size, though smaller retailers might find the plans rather pricey, due to the additional fees. In some cases, the dashboard and limited marketing features might deter online retailers who are looking for a more flexible marketing experience.
That said, Bigcommerce is a formidable feature rich e-commerce platform for building and growing an online business. Why not giving Bigcommerce a go by using their free 15 day trial of the software - no strings attached and no credit card needed.