Magento is a fairly new open-source e-commerce platform that's actually more complicated to use than it looks. The Magento Go version of the platform is the most basic option available for small and medium-sized business owners, though it's also the least customizable when compared to its Magento Community and Magento Enterprise counterparts.
For comparison, the Enterprise edition is naturally designed for medium to large-sized businesses, offering them an incredibly complete package that's also powerful. Magento Go, however, is the main Magento e-commerce package that most small and medium-sized business owners will use - and like - thanks to its limited, yet powerful enough features of a basic online shop.
Magento Go's main features revolve around providing a simplified, though sufficient enough e-commerce platform for most small to medium-sized businesses. Their main features include:
A simple to use user interface.
A greatly developed user knowledge base about every aspect of using Magento Go.
Greatly developed product management features.
No transaction fees – users only pay one monthly service fee.
24/7 live customer support.
Magento Go's features are comparable to other e-commerce solutions on the market, though they may lack some nuances that other business owners expect out of e-commerce software.
Magento Go currently offers four monthly subscription plans for users, all of which omit transaction fees.
Get Going: $15, up to 100 SKUs, 200MB storage, 4GB bandwidth.
Going Places: $25, up to 500 SKUs, 500MB, and 8GB bandwidth.
Go Beyond: $65, up to 1,000 SKUs, 800MB storage, 16GB bandwidth.
Go Anywhere: $125, up to 10,000 SKUs, 5GB storage, 32GB bandwidth.
Despite its pricing options (see full coverage further below), Magento Go is considered the least customizable of the available Magento e-commerce software packages. Ideally, this package is more suited for small businesses that need a simple e-store solution.
In comparison to similar e-commerce software, Magento Go provides fewer included theme and template options. The theme editor doesn’t display as many options as other e-commerce software would (fewer than 50 themes and/or templates).Many of them also don't have distinct enough designs to separate them from the rest.
Despite that, Magento Go does allow users to customize their store layout, create templates and store created templates for later use. Users can customize features like the font, colors and background of their store; alternatively, they can alter these elements by using HTML or CSS. Users also have access to mobile themes, giving their web store a way to reach customers on the go.
Magento Go allows users to sell physical products, though it doesn't allow the sale of digital products through their platform.
Using the Start My Store wizard, users can easily design their store, create products and set up payment/shipping options. This feature is naturally suited for new users who feel overwhelmed manually creating everything for their e-shop.
The product and inventory management features are actually considered better than some of the other options on the market. Users can manage products with Magento Go's powerful sorting, filtering and searching capabilities—in addition to much more product management features. Users can also add a low stock RSS feed, which gives them alerts about products that need restocking.
Other product and inventory management features include product options, up-selling, cross-selling, product comparison and showcase.
While Magento Go doesn't support third party SEO application and software integration, the e-commerce platform allows users to customize the H1, title, and meta-tags of their store's web pages. Users can also create SEO-friendly URLs.
Magento Go notably features powerful reporting options that allow users to keep track of their customer buying and browsing habits, which in turn, can help them make better decisions about their marketing. Their reporting options give them insight into sales, customer habits like abandoned shopping cards, orders, invoices and more.
The e-commerce platform allows users to create email marketing campaigns and affiliate marketing programs, though they may be limited for some subscription plans.
Magento Go currently provides several social media integration options, including the ability to sign-in via Facebook. Users can also link their web store to their business' Twitter and Facebook social network accounts. Customers can share products and purchases via their social network accounts, including sites like Twitter and Facebook.
Users can offer various promotions, coupons and discounts to their current and prospective customers through Magento Go.
Users can already create a mobile template for their web store with Magento Go's available design tools. The e-commerce platform also provides user options to view statistics, products, orders and customers via mobile devices.
Magento Go currently supports several payment options, such as credit card processing and online, through:
PayPal – balance, debit and credit card.
All leading credit cards.
Third-party checkouts – Google Checkout.
Alternative payment options – eCheck, COD and more.
Magento Go currently only supports up to 17 payment gateways; in most cases, Google Checkout and PayPal Checkout are recommended as best payment options.
Magento Go doesn't provide free SSL certificates with their security software. Despite that, their software is compliant with the Payment Card Industry Data Security Standard, ensuring that all payment transactions through user web stores are secure. Users are also permitted to control the areas of their web store that are accessible to individuals in their organization.
Magento Go doesn't provide a concrete automatic software backup feature to back up user account and store data multiple times a day. There are, however, manual backup solutions that can export customer data to their computers.
Magento Go provides 24/7 access to their professional customer support team. Users can reach them through email, live web chat and social media.
Magento Go on Twitter
Magento Go Sentiment Analysis
Number of mentions by sentiment
Top users by mention
While there are many e-commerce platforms with multiple feature sets, there are some that provide just the bare minimum of e-commerce features to build a simple online store. Magento Go's features are comparable to other e-commerce solutions on the market.
Even though Magento Go provides enough to create a basic online store, it also provides enough SKU and storage space for small businesses. Thanks to this, Magento Go is more suited for small to medium-sized businesses that need an inherently simplified e-shop.
If you are after a non tech savvy solution to run a basic or a medium sized online store on and you need 24/7 access to a professional customer support team - then you should consider giving Magento Go - a Go!
If you like to take Magento Go out for a spin then you can start with a 30 day free trial in order to see if their ecommerce software platform the right choice for your needs. (No credit card is required)